I’m pretty sure you could google up a number of sites that offer guidelines and marketing tips for websites; However, how would you decide what exactly your website needs?

For that, it is important to first figure out your audience and customize your marketing WordPress theme around their needs. Also, your efforts at trying to make your website visible and popular among your audience should not seem too orchestrated, or search engines and users could mark you as spam, hurting your brand reputation for a long time.

So let us see how to promote your WordPress website, without making it too obvious:

Primarily, you can divvy your marketing your marketing strategy into :

● Online Marketing
● Offline Marketing

The Composition of Online Marketing Strategies

Create Quality SEO Optimized Content

Publishing quality, search engine optimized content is the key factor influencing the popularity of your WordPress site in SERP. Generally, long-form content fares better in getting high SERP rankings.

Integrating SEO strategies into your content creation process is going to further enrich your site. Start by focusing on keywords with low competition but high search frequency (and long-tail keywords). Ensure that your titles, headings, content, meta descriptions, alt tag of images and title tags have the appropriate keyword(s). An SEO analysis tool is a great help in generating useful reports and working on all the above-mentioned factors.

SEE: How to Make WordPress and the Internet of Things Work Together

Make Full Use of Referrals and Backlinks

When a website links to your website, it is known as a backlink. These backlinks are crucial in determining site’s rank in SERP because search engines see backlinks as an important search factor. Thus, a backlink from a high ranking and valuable website will gain more SERP traction than 10 backlinks from low quality sites (such as link farms). In fact, using link farms can actually harm your site reputation in the search engines.

Guest Posting and Frequent Updates

Writing a blog or article on somebody else’s sites and promoting yours in that piece is a great and risk free way of gaining and building an audience. This gets you an external link from other sites, thus improving your site rank.

Also, it is important to update your own site frequently. Low activity on your site can alert search engines that your site is getting out-of-date.

Email Marketing, Article Marketing, and Press Releases

Now that I have discussed content updates, content quality, SEO and catering to a niche audience, I want to reach out to a larger and better user base.

This can be done via submitting press releases online, article submissions, along with email marketing. All these steps not only create a brand presence but also help you gain more readers/subscribers. However, be sure to use a responsive email template to enhance your email campaigns and maximize ROI.

Social Media Marketing

Social media platforms such as Instagram, Facebook, Twitter, Google+, LinkedIn, can be extremely useful in gaining and cultivating traffic and audience. These platforms let you reach out to a live, enthusiastic audience, and allows your site to capitalize on this opportunity very well. A few viral posts can get you instant notice, and give you a steady stream of visitors. Using a mood board template pack is another way of showcasing your work and getting inspiration for your brand design.

Install Suitable Plugins, Themes, and Customize Permalinks

The URLs of your blog post (if it contains the relevant keywords) can help you get more clicks to your site. Second, make sure your site is mobile responsive, has a reader-friendly and appealing theme, can leave a lasting impression on your visitor’s mind. The website should contain highly shareable content, easy sharing options, and distinct call-to-action buttons. There a number of WordPress themes and plugins available that sorts out your site and make it easier to share and connect to social media.

What About Offline Marketing Strategies?

There a number of things you can do for your offline marketing techniques, including:

● Placing ads in Magazines
● Sending physical newsletters, postcards
● Branding stationary with your site logo
● Organize contests, giveaways, or more
● Advertise locally via newspapers, dailies, etc.

Remember that WordPress requires a competent hosting solution for maximum performance. Use good SEO practices, and create infographics useful for your audience, and you will automatically gain traffic. Taking up an SEO training course will not only help you understand the basics of SEO but also teach you some advanced and creative SEO strategies. At the same time, it is important to also note that it is not about which methods you use to promote your WordPress site, but also your ability to react, and take action that will gain you success in your internet marketing efforts.

The post Top Marketing Tips for Boosting Your WordPress Website appeared first on WPblog.

A large percentage of websites today are powered by WordPress, an open source and very easy to use platform for users of all skillsets. There is virtually no reason not to convert HTML to WordPress.

Bootstrap is a frontend website framework for developing responsive sites. Many users browse on tablets and smartphones and older, HTML sites often do not display neatly on these devices. There are several Bootstrap HTML templates online. Responsive design elements include modifiable column widths, stack instead of float elements and resized elements for proper viewing depending on the screen sizes.

Convert an HTML template into a WordPress Theme

To convert an HTML template into a WordPress theme using Bootstrap, install WordPress, download and activate Bootstrap. If you are testing at a live WordPress site, you should also install Theme Test Drive plugin. Under wp-contentthemes, create a new folder for Bootstrap. In that folder, create the following files necessary for all WordPress themes:

• index.php
• style.css
• header.php
• footer.php
• sidebar.php

When you convert HTML to WordPress, first copy everything from your existing index.html file till above div class =”main” into header.php. Next, copy everything from the class=”sidebar” tag to sidebar.php. Finally, everything below the sidebar tag gets copied into footer.php. You are done with index.html file for now.

Another important tag to be added to header.php is wp_head():<?php wp_head(); ?>. If this tag is missing some plugins might not work. Also add a corresponding wp_footer() call to footer.php.

In the new index.php file, add the calls to the other PHP files placer the header call at the top and the sidebar and footer calls toward the bottom.

<?php get_header(); ?>

<?php get_sidebar(); ?>

<?php get_footer(); ?>

Next, find the links to the CSS and replace those calls with the WordPress tag to link to the Bootstrap CSS for every page on the site.

<link href="&lt;?php bloginfo("stylesheet_url');?">" rel="stylesheet">

Modify style.css file with the following:

@import url('bootstrap/css/bootstrap.css');

@import url('bootstrap/css/bootstrap-responsive.css');

Some other pertinent function calls are:

• wp_list_pages()
• get_sidebar()
• the_permalink()
• the_title()
• the_time()
• comments_template()

Once you have created the WordPress theme, you can customize and modify pages more easily. You do not need to go to each HTML page and make the edits. WordPress websites tend to load faster because the Javascript has likely been downloaded by the browser already and thus loads from the cache.

To get the content into the new WordPress site, you can use HTML Import 2 plugin. This tool will import a directory of well-formed, static HTML into the WordPress pages.

If you prefer not to use Bootstrap, you may choose to put all the formatting code in style.css as Bootstrap is a framework for CSS. Bootstrap allows you to prototype your site and see what it would look like before activating your new theme. Converting your HTML website to a WordPress powered site also makes optimization easier on all levels. This also means that search engines can also easily index your website.

The post How to Convert an HTML template to a WordPress Theme appeared first on WPblog.

But, what is this responsive design? It means the representation of thoughts in the form of designs and layouts online. In this case, the data gets displayed on various devices like desktop, tablet, and smartphones. All these devices have different sized screens.

CyberChimps’ Responsive II WordPress Theme is one such option that comes with a responsive design. It is perfect for many users including writers, artists, bloggers and other creative people. They can create such responsive websites and share their blog posts with one and all.

How it looks,

Popularly known as Responsive Mobile, this free theme works well for everybody. This theme is also known for being mobile friendly and works well on all digital devices. The theme controls of this theme are very simple and come up with a light framework. One can create a 100% responsive site using this amazing theme. This is fully equipped with CMS control.

Features of the Responsive II theme

1. Responsive Design

The theme is adaptable to any device’s screen size and thus, it reaches to everybody. The content can go viral with this type of design, as there is no restriction on the use of the specific device. It works really well on i-phone, tablets, laptops etc.

2. Header Image

In this theme, you can choose and upload any image as the header. This important or featured header seems attractive on all the devices and attracts the customer attention.

3. Background Image

The theme provides an option to add an amazing background image. It adds to the aesthetic appeal of your site and makes the reader spend some more time on it.

4. Customization

The theme allows you to customize the header colour and background colour as per your wish. You can customize the logo, home page, CSS styles, and various other theme elements with the help of appearance from the menu. You can customize the number of columns on your site. You either can use one column or two column to display your content. To customize the theme follow Appearance–>Theme Options.

5. Widget Area options

The theme provides your four different widget area options namely, sidebar, top and side widgets, footer widget and colophon widget area.

This is an example of various widgets which you can customize to improve the look of your site.

6. Various Templates

This retina-ready theme provides various options for templates. You have 6 different layout options which you can readily use and develop your site with.

7. Threaded Comments

It shows the threaded comments, and one can showcase the team elements on the homepage.

8. Translation ready

This theme helps the website owner to translate the site into different languages.

9. RTL language support

This theme supports multiple languages supports like RTL language support.

10. WooCommerce

If you are building a site for eCommerce purposes, then this is the best option for you. This theme supports WooCommerce, with which you can monetize your site as early as possible.

11. SEO-friendly

This theme is search-engine-friendly which helps to increase its social sharing and attracts a number of readers to the site.

Advantages of Responsive II theme are –

1. The theme is responsive, so it gets navigated easily.
2. The responsive theme needs lesser loading time.
3. It increases the time spent by people on these sites.
4. It increases the conversion rates by more social sharing.

In today’s world of online business, no one can achieve significant success without Responsive Theme. This theme provides a great user experience and give better search engine rankings.

In Conclusion

So, if you a new entrant or a trained professional in the online business, or your if your site is a personal blog or portfolio, or if you’re looking for a free and responsive WordPress theme then, Responsive ii WordPress Theme by CyberChimps Theme Store is one of the best free options for you all. This theme is freely available WordPress theme and it provides all the necessary features that you are looking for your site needs.

The post Responsive II – Free Mobile-Friendly WordPress Theme Review appeared first on WPblog.