Let us take another example of ecommerce website design, you have added some items in your shopping cart and are almost on the verge of checking out the items. You suddenly remember that you do not require five packets of chips but you cannot edit or delete the items in the cart. Would you buy from the site again? No, you won’t because you do not have the flexibility to edit cart items even when it is not checked out.

An e-commerce site is the online version of your brick and mortar shops with an extra brownie point of shopping from wherever you are on earth.

Hence, it is important to provide the best experience to your customers so that they visit your site regularly.

Customer experience can be built with the help of a good UX design.

What is User Experience “UX” design?

According to Wikipedia, UX designing is the process of enhancing user satisfaction by enhancing the usability, accessibility, and pleasure provided in interaction with an online store’s product.

So, if we try to use UX design in an e-commerce website, we can say that the design of the website should be such that it enables customers to shop without any hassles.

In this blog, I am going to tell you six ways on how UX can be used to improve the shopping experience.

Also Read: Best Ecommerce Tools to Grow Your Online Business

1. Simple Navigation = More Time On The Website

Let’s face it; no one has the patience to explore the website for a long time. So, if your website’s navigation is confusing, your potential customer may lose interest and move on to the next one.

Now, you do not want that to happen, do you? As a UX designer, you must ensure that there is no complexity or clutter while searching for a product. It should enable customers to browse, compare and checkout items in a streamlined manner.

There should be simplicity and clarity while providing the necessary information to customers so they can make an informed purchase. For example, if you are looking for a mobile phone on the website, it should help you to navigate between smartphones and basic phones with ease. There should not be multiple steps involved to switch between them.

2. High-Resolution Photos With Option To Zoom

One of the most important and effective ways of describing a product is by showing its picture. This includes specific in depth details about the products along with the image of the product, which can simplify the purchase of that product. UX designer should add high resolution images and ensure that it can be viewed from every angle in order to help the customer make an informed decision.

3. Ability To Filter And Sort Products Depending Upon Preferences

In brick and mortar shops, customers have the option to explain their budget and preferences to the shopkeepers. They expect the same option in online shopping. Hence, it is the responsibility of the UX designer to offer a filter and sort option to the customers so they can shortlist products based on various parameters such as price, colour, brand, and customer reviews etc. For example, we tried to filter the mobile phones based on brand, display size, storage memory, and colour. The number of mobile phones came down to 19 from 10,331!

4. Build trust

A popular proverb goes this way; trust takes years to build, seconds to break, and forever to repair. If you want customers to return to your website, you need to ensure that they trust you. There are two ways to gain trust of your customer.

• HTTPS and Secure Payment Gateway:

This is a crucial stage for customers buying products from any e-commerce sites. The privacy settings along with login information and payment details of customers should never be compromised, which is why it’s important to secure your ecommerce website. HTTPS for ecommerce is a more secured link than HTTP and builds trust in customers. The third-party payment gateway should also be secure with multiple security checks in order to secure the payment details of the customer.

• Availability and non-availability of items:

Apart from the merchandising team that takes stock of products that are available or unavailable, it is also the responsibility of the UX designer to ensure that the sites show the number of stocks available or unavailable to gain trust of the customer.

5. Responsive Design With Less Page Loading Time

Ecommerce websites should be accessible on every type of portable devices and should not take much time to load. This is especially a requirement for customers who access the website on the go. In order to speed up your ecommerce store, there should be a proper plan of action that includes selecting the right web hosting for your ecommerce store, reducing external scripts, using best cache plugins and image compression plugins for your online store. This leads to improve more online store conversions rate.

Also Read: Common Design Mistakes & How to Avoid Them

6. Make Checking Out Simple

Make it simple for the users to access their shopping carts and review the final selected products before paying. Give them an option to edit or delete the items before the payment is done. Ensure that the process is no more than 2 to 3 clicks as customers get frustrated and give up on their buying decision if they find the process to be complicated. Remember, the simpler the checkout process, the higher the rate of customer satisfaction will be.

Conclusion

Providing a consistent shopping experience should be the goal of your ecommerce website design inspiration. From providing a simple navigation process to simplifying the checking out process, every step in UX designing is crucial to converting potential buyers into loyal customers. Hence, the onus lies on the shoulders of a UX designer to increase goodwill and build long-term engagement with the customer. checkout

The post 6 Ways to Improve Your Ecommerce User Experience (UX) in 2020 appeared first on WPblog.

The world is becoming digital and the popularity of online businesses is rising at a rapid pace. With all respects, this is a great time to start your e-commerce business. With the resources available, you can easily expand your horizon to more customers and increase conversions.

The first two things to consider to build your e-commerce business is to pick a good web host and make a good looking store. The first can be done by doing a little research and the latter can be accomplished with the help of a good ecommerce website builder.

So now that you have set up your online store, it’s time to reel in customers and make sales. There are a lot of techniques for doing so, but the best one is through email marketing.

In this post, we will focus on genuine Email Marketing Tactics that could take your ecommerce business to the next level

Let’s get things rolling…

1. Send Personalized Emails

By making your emails personal, you establish a connection between your business and the customer. Instead of addressing them as simply “Dear Recipient” or “Dear Customer,” try using their first name.

You can also do the same for the subject line. Try to incorporate their name in the subject along with some good keywords like “winner,” “bonus,” or the ultimate weapon – “free.” All these changes will undoubtedly improve email opening rates, click-through rates, and conversion rates.

2. Use Email Series

By series, we mean sending a customer a series of emails dedicated to a particular line of action. For example, a new customer signup on your website. Start a welcome series of emails starting with a thank you message and make them feel like a part of a huge community. Then you can start sending emails about all different types of products you have, and other details about your e-store.

You can also start a series of emails after a purchase is made. Start this off with an email of order confirmation. Then inform them about shipping details, request for reviews, discount offers, similar products, and so on. Just make sure you get a double opt-in and optimize your email for deliverability. That way your emails will make it to your inbox!

3. Use Audience Segmentation

It is always better to be specific, rather than generalizing. By segmenting the audience, you have a chance to target groups of customers based on their pain points.
Make segments depending on Age, Location, Past Purchases, and other details you have managed to gather.

4. Send Cart Abandonment Emails

Sometimes users forget about all the products in their carts. Don’t let this happen. There is a chance of a potential sale. Send emails about all the items they have left in their cart, and this just might result in some sales. You can even propose a discount, or a coupon on purchase to get more sales.

5. Emails with Wishlists

This is the same as with Abandoned Carts. People leave products in their wishlists and forget about them. Remind them about a product that they actually want and you will have better chances of increasing the odds of getting a sale.

6. Upsell through Recommended Products Emails

Someone buys a mobile phone from your website. You can be sure that this is a valid customer to target for more mobile phone accessories. Target him/her with products that are “frequently bought together” with their already made purchases. You can also showcase some similar products, or recommend some upgrades to products they earlier purchased.

7. Send Gift Guides

We have all faced situations when we don’t know what to give to our close friends and relatives. So if the holiday season is coming up, be sure to fire up your email marketing campaign with some ideas on products that will make for excellent gifts.

8. Promotion Offers

We have seen time and time again, that sales increase when there is a promotion or discount. Take good use of this mentality in your customers and start sending out promotional emails.

These types of emails will generally contain discount offers, coupon codes, offers on referring a friend, as well as alerting customers when new products hit your store.

9. Send Loyalties via Emails

People who buy from your e-store most often are a contributor to your success. Make them feel valuable by rewarding them. Not only will this increase their chances of keeping close ties with your service, but this will also attract other people to make more purchases on your site to become a member of the club.

These rewards can be in the form of gifts or more conventionally redeemable points for future purchases. However, if you really want to please your customer as well as increase more sales then just offer them some exclusive cashback offer. Works like a charm!

10. Send Transactional Emails

Transactional emails mean the emails you send your customers after they have made an order or canceled one. This section is not to tell you that these type of emails are important, because they are, and you should always offer confirmation emails to all their transactional activities in your store.

However, we are here to highlight that these transactional need not be mere information-based emails. In fact, you can include some products and other details further engage the person. For example, in case of order cancellation, send a transactional email with a list of similar products.

In Conclusion:

Hope you liked the top emailing tactics to improve your online business. Let us know how your campaigns turned out, and leave some extra tips and tactics you know about in the comments section. Your fellow readers will love your contribution.

Additionally See: How to Use Social Media to Boost Email Subscribers in WordPress

The post Best Email Marketing Practices to Boost E-Commerce Business in 2019 appeared first on WPblog.